HAPAS's 2026 Women's Day ad shows where self-deprecating humor ends and mockery begins, plus five questions to test any gender-based comedy script.
Oct 14, 2026 · 6 min read · 126Insights Editorial
How IMC works in 2025: start with customer insight, pick platforms second, connect data in one hub, and see how Vinamilk, MoMo and Be Group do it.
Apr 14, 2025 · 3 min read · Mayer
Five shifts to prepare for now: in-depth content, AI with a human touch, personalization with data, multi-format content and communities over follower counts.
Apr 8, 2025 · 2 min read · Mayer
Why video holds attention better than text, which formats are rising (short clips, livestreams, interactive video), and four lessons for brands using it.
Apr 7, 2025 · 3 min read · Mayer
Four tactics for reaching Gen Z and Gen Alpha: short-form video, KOL and KOC partnerships, edutainment and gamification, with Netflix and Duolingo cases.
Apr 7, 2025 · 3 min read · Mayer
How AI is moving digital content from static to personalized, with examples from Spotify and The Washington Post, and the data privacy questions it raises.
Apr 7, 2025 · 3 min read · Mayer
What E-learning saves (IBM found up to 40% on training costs), how AI, VR and microlearning are changing it, and the steps to roll it out in your business.
Apr 7, 2025 · 2 min read · Mayer
See five content trends for 2025, from AI tools and short videos to TikTok Shop, personalization and ESG, with a brand case like Nike or Zara for each.
Apr 7, 2025 · 2 min read · Mayer
What consumers in 2025 want to read, watch, and engage with: short videos, podcasts, personalized and practical content, gamification, and transparent brands.
Apr 2, 2025 · 4 min read · Mayer
