Meta now blocks ads that link to TikTok in Vietnam. Here is how to audit your sales funnel before 11/11 and build owned channels alongside rented ones.
Oct 16, 2026 · 6 min read · 126Insights Editorial
HAPAS's 2026 Women's Day ad shows where self-deprecating humor ends and mockery begins, plus five questions to test any gender-based comedy script.
Oct 14, 2026 · 6 min read · 126Insights Editorial
Most micro-drama revenue comes from viewers paying per episode. Here is how Vietnamese brands can decide whether to try it, where, and when to stop.
Oct 14, 2026 · 6 min read · 126Insights Editorial
Test demand before you build: how shop owners and indie developers can run a smoke test with pre-orders, fake doors and Steam wishlists.
Feb 7, 2026 · 3 min read · Mia
Size a project in 14-day sprints, each testing one keystone assumption with a realistic simulation and ending in a call to continue, pivot or kill.
Jan 26, 2026 · 4 min read · Mia
Three ways Lean UX goes wrong in practice, from fragmented products to careless MVPs and forgotten decisions, and the lightweight fixes for each.
Jan 25, 2026 · 4 min read · Mia
Why VNPay's logo in the 50th-anniversary drone show over Ho Chi Minh City felt out of place, and where sponsors belong at national commemorations.
May 11, 2025 · 2 min read · Mayer
How to balance human and brand voice: when a casual tone backfires, what Netflix and Duolingo get right, and how to define a tone for your audience.
May 6, 2025 · 3 min read · Mayer
How to write copy that sells: start with the reader's pain, lead with benefits over features, keep urgency honest, and pick clarity over cleverness.
May 6, 2025 · 2 min read · Mayer
Build brand stories around a character, a challenge and a resolution, and turn values into lived experiences, with Toyota at Paris 2024 as the example.
May 6, 2025 · 1 min read · Mayer
